Rank higher · 4 min read
Create relevant, quality content
Indexing gets you in the race; content wins it. Pages rank on how well they match the search.
Match the searcher's intent
CGM Search ranks pages on how well their content matches a query. The best way to rank for something is to genuinely, thoroughly cover it on a page dedicated to it — not to mention it in passing on an unrelated page.
Make each page about one thing
- •Give important topics their own page with a clear focus.
- •Use real, substantive content — thin pages don't rank.
- •Write naturally in the language your audience uses.
Tip: One strong, focused page beats ten thin ones. Depth and relevance win.