Rank higher · 4 min read
Write strong titles and meta descriptions
Your title and meta description are primary ranking and click signals. Make every page's count.
Give every page a unique, descriptive title
The title tag is one of the strongest signals for what a page is about. Write a clear, specific title for each page — what the page covers, in the words people would search. Avoid generic titles like "Home" or the same title on every page.
Write a meta description that earns the click
The meta description is the summary shown under your title in results. It doesn't have to repeat keywords — it has to make someone want to click. Summarize the page in one or two clear sentences.
Tip: Don't stuff keywords into titles or descriptions. It reads as spam, lowers click-through, and works against you.